About us VML The Cocktail is a digital transformation company and part of WPP. We partner with bold organizations to help grow a different kind of business, more human, more transcendent. Through creativity, design, technology, and data, we create products, brands, services, and experiences that connect with people and deliver meaningful stories for the future.

This is the challenge We are looking for a

EU Commerce & Experiential Strategic Director

with solid experience in the FMCG, beverages, food, and retail sectors to lead commerce and brand experience strategies across European markets. You will develop integrated plans that connect shopper needs with impactful brand experiences and commercially effective solutions. The role requires deep knowledge of shopper marketing, customer & consumer connections, and experience collaborating with bottlers, distributors, and retail channels within multinational environments.

Responsibilities ✅

Define and lead the strategic vision for commerce and shopper marketing projects across the EU region. ✅ Build integrated strategies grounded in consumer insights, commercial context, and retail activation. ✅ Collaborate closely with account, creative, media, and data teams to ensure cohesive brand experiences. ✅ Identify innovation opportunities to deepen consumer engagement through experiential solutions. ✅ Liaise with FMCG clients to localize strategies based on market-specific needs. ✅ Oversee implementation and ensure continuous performance optimization.

It will be awesome if you have. 8+ years in strategy with a strong focus on shopper or retail marketing Based in Madrid Proven success working with consumer brands in multinational contexts Deep understanding of key activation channels: retail, digital, experiential, and point of sale Strong leadership and client management skills Fluent in English Bachelor’s degree (or similar) in Marketing or related field Experience within consumer goods marketing

What it’s like to work at VML The Cocktail: Flexible working hours Hybrid work model Personalized career plan and continuous learning ‍ Improve your English with dedicated classes No dress code – come as you are ️ Exclusive discounts and time dedicated to your personal growth Access to Cobee (flexible benefits platform) Supportive initiatives for parenthood, plus equality and diversity policies

At VML The Cocktail, we aim to be a benchmark for talent and human quality. The only way to get there is by being an open and diverse company. That’s why we have a Code of Conduct that reflects our expectations of everyone who takes part in our organization. We offer a welcoming environment for all people, regardless of gender identity or expression, sexual orientation, abilities, background, religion, or socioeconomic status.

Next steps: If you’ve read this far, it means we’ve piqued your interest Apply to the role and our People team will review your profile. If there’s a match, we’ll reach out for a first chat so we can get to know each other, share more about VML The Cocktail, and dive into the details of the position. Our selection process usually includes two to three interviews, and we might invite you to take on a practical challenge at some point. At the end of the process, we’ll talk about the salary and benefits package, once we’ve had a chance to really understand your potential. If we can give you one tip: just be yourself. Are you in?