Senior Email Marketing Specialist - Digital Markets Apply locations: Barcelona Time type: Full time Posted on: Posted Yesterday Job requisition ID: 95451 About Gartner Digital Markets: Gartner Digital Markets is a business unit within Gartner.

Our mission is to empower organizations to accelerate growth by helping them embrace the right technology and services.

Gartner Digital Markets is the world’s largest platform for finding software and services.

With more than 100 million annual visitors across four buyer destinations—Capterra, Get App, Software Advice, and Up City—and 70 localized sites, Gartner Digital Markets helps software and service providers build their brand, capture demand, and understand their market.

For candidates interested in taking their next career step, Gartner Digital Markets offers the best of two worlds—the stability and resources of a large, established organization combined with the fast pace and excitement of working for a dynamic growth business.

What we’re looking for: Gartner Digital Markets is looking for a Lifecycle Marketing Senior Specialist to accelerate growth of our International online software marketplaces through personalized email experiences to extend the customer lifecycle efforts.

In coordination with the Growth Marketing team, this role will drive the end-to-end email campaign execution for the Gartner Digital Markets.

Responsibilities: Email Campaign Execution: Helping develop lifecycle campaign, audience and testing strategy focused on team/initiative goals and KPIs.

Independently setting up QA, and managing lifecycle campaigns, automated triggers and transactional communications across email, push, in-app messages, and SMS.

Updating email HTML and templates to meet campaign requirements and copy structure.

Managing and updating marketing calendar of upcoming and completed campaigns.

Performance Tracking: Identify and define metrics, trends, and reports needed to optimize channel effectiveness.

Monitor and analyze the performance of channels outside of email, making data-driven adjustments to improve results.

Experience building campaigns and journeys to improve customer lifetime value.

Segmentation Strategies: Demonstrated expertise in customer segmentation and analysis of subscribers.

Demonstrated expertise in growing active email contact database through robust nurture strategies.

Experimentation/testing: Support an ongoing testing roadmap for email templates, messaging, creative, and landing pages.

Develop new testing ideas to improve email and overall campaign performance.

User Experience: Partner with the Product team to improve user journeys to optimize the performance of our landing pages.

Support peers with their customer segmentation approach and data requirements.

Cross-functional collaboration: Collaborate in cross-functional campaign development workflow.

Develop the skills to become a subject matter expert for B2 B/B2 C best practices for email marketing.

Partner with teams to ensure that data required for campaigns are created and documented.

Partner closely with Performance Marketing, Brand Management, Sales, Reviews, and Content teams.

What you’ll bring to the team: Bachelor’s degree preferred.

Focus area in Marketing preferred.

5+ years’ relevant experience, ideally at a leading B2 B technology company or online marketplace.

Experience supporting cross-functional projects in a matrixed environment.

Interest in the marketing tech stacks and orchestrating email programs.

Experience with Eloqua or equivalent Marketing Automation technology required.

Strong proficiency of HTML/CSS.

Experience working with Google Analytics, Power BI.

Experience working with CRMs.

A highly collaborative and “team-first” work style.

Superb written and verbal communication skills.

Proven ability to manage multiple projects and meet deadlines.

What you´ll find: Limitless growth and learning opportunities.

A collaborative and positive culture.

A chance to make an impact.

Frequent social activities.

A hybrid work environment.

New offices close to Glòries and the beach.

Fresh fruit, snacks, and beverages.

What you´ll receive: Competitive compensation.

23 days annual holiday.

Private Medical and Dental Care.

Life and Disability Insurance.

Public Transport Subsidy.

Ticket Restaurant Card.

Childcare Vouchers.

Pension Scheme.

Tuition Reimbursement.

Employee Stock Purchase Plan.

Employee Assistance Program.

Gartner Gives Charity Match.

Relocation Assistance.

What are we: Action Oriented.

Intellectually Curious.

Collaborative.

PLEASE NOTE: Applications must be submitted in English.

A valid EU visa/passport is required for this position.

Job Requisition ID: 95451 #J-18808-Ljbffr