Join to apply for the
Head of Community & Partnerships
role at
SLS Barcelona.
SLS Barcelona is a five‑star urban resort that offers a new variety of seaside glamour, indulgence and excellence to Barcelona’s waterfront district of Port Forum.
The resort features a terrace off every guestroom, rooftop dining and bars, three swimming pools, a 800‑square‑meter ballroom, breakout rooms for meetings, a spa and a state‑of‑the‑art fitness centre.
There are no ordinary moments – SLS Barcelona promises extraordinary hospitality.
Job Description
What you’ll do
As an experienced
Head of Community & Partnerships , you will identify, cultivate and grow a community of high‑value locals and global travellers.
You will build a scene that mixes signature SLS activations with influential partners and KOLs to position the property as Barcelona’s definitive place to be.
Reporting to the
Director of Food & Beverage , you will continuously seek opportunities to enhance and differentiate the guest and local experience, spotting opportunities, solving challenges and building an engaged, loyal, ever‑growing audience.
Drive innovative cultural thinking that supports brand and business goals, positioning SLS Barcelona as a hotspot for working, dining, drinking, resting and playing.
Develop brand‑aligned activations and associations that reinforce SLS Barcelona’s elevated positioning, championing the hotel’s USPs (F&B, Wellness, Persona/Spirit, Design) so each initiative flows back to what sets the property apart.
Identify and engage KOLs who influence the local community, integrating them as ambassadors across property touchpoints relevant to their audiences.
Create compelling franchise programming that attracts audiences with spending power or cultural currency, stands out competitively and helps overcome location perceptions, partnering closely with F&B and Operations in development, execution and evaluation.
Collaborate with Marketing to conceive and execute signature marquee events that become mainstays of Barcelona’s social calendar—curating every detail of the guest experience and nodding to guest lists that inspire FOMO.
Secure strategic local and global partnerships that generate awareness, add credibility, strengthen positioning and enhance the guest experience.
Work with community leaders to support local development initiatives, ensuring strong neighbourhood relationships and openness to co‑funded activations.
Partner closely with Marketing and external agencies to ensure all partnerships, programs and events are leveraged across owned, earned and paid channels—maximising visibility and impact.
Establish clear metrics for success across partnerships, activations and cultural programming—tracking engagement, reach, revenue impact, local traction and brand relevance to continually refine and elevate outcomes.
Shape the brand expression for SLS Barcelona, establishing a distinct cultural footprint that reflects the resort’s unique position in Barcelona.
Qualifications
What we are looking for...
A networker, people person, cultural marketing enthusiast who simply gets what is happening and leading it.
An ambassador for the project with a portfolio of local and international clients with high spending power.
A well‑versed lover of fashion, beauty, music, nightlife, art and pop culture, who knows icons and emerging names shaping what’s next.
Someone who thinks globally and locally, identifying opportunities that resonate worldwide or locally, depending on the objective.
A brand guardian able to translate our DNA into guest experience and activations.
A relationship builder who understands partner needs to create mutually beneficial partnerships that go beyond transactions.
Organised and able to deliver partnership and creative work, sticking to budgets, reviewing contracts and delivering what the wider teams need.
A proactive independent worker who also enjoys sociable collaboration.
A great communicator with stakeholders at any business level.
Creator of a strategic hub between SLS Barcelona and Ibiza, selecting, developing and building loyalty programmes.
Someone who looks forward to being themselves.
Someone who is unapologetically direct and supportive, keeping egos at the door.
Someone who loves trying new approaches and experiences.
A team member who enjoys hard work, mutual support and fun along the way.
Additional Information
Opportunity to join an innovative, fast‑growing international group committed to building new hotels and a global brand.
Chance to challenge the norm in a creative and rewarding environment.
Part of a passionate team creating great hospitality experiences across multiple locations.
Competitive package and plenty of development opportunities.
Excellent discounts across the entire Ennismore family of brands.
SLS is part of Ennismore, a creative hospitality company rooted in culture and community with a global collection of entrepreneurial brands.
Ennismore is a joint‑venture with Accor, formed in 2021.
Seniority level
Director
Employment type
Full‑time
Job function
Management and Manufacturing
Hospitality
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Greater Barcelona Metropolitan Area.
Barcelona, Catalonia, Spain – CA$100,000.00‑CA$180,000.00 – 3 weeks ago.
